Marketing 10th Canadian Edition By Frederick Crane – Test Bank

Marketing 10th Canadian Edition By Frederick Crane – Test Bank

Chapter 04

Ethics and Social Responsibility for Sustainable Marketing

Multiple Choice Questions

1. Vancity has found a successful niche by leveraging which consumer trend?
A. Interest in the environment and eco-friendliness
B. Low-cost gifts
C. Interest in local charities
D. Interest in ethical companies

(Chapter Opening Example) The environmental trend at Vancity sees 70% of office waste recycled.

Blooms: Understand
Difficulty: Medium
Learning Objective: 04-01 Explain the differences between legal and ethical behaviour in marketing.
Topic: 04-01 Some of Canada’s Most Ethical and Socially Responsible Companies

2. Which action does ENMAX take to be ethically and socially responsible?
A. Reduces carbon dioxide emissions
B. Greater use of non-renewable energy
C. Reduced community investment and involvement
D. Buying local energy

(Chapter Opening Example) ENMAX is owned by the City of Calgary and uses renewable energy, has strong community investment and employee safety as well as delivery exemplary customer service to demonstrate its intentions of ethics and social responsibility.

Blooms: Understand
Difficulty: Medium
Learning Objective: 04-01 Explain the differences between legal and ethical behaviour in marketing.
Topic: 04-01 Some of Canada’s Most Ethical and Socially Responsible Companies

3. Socially responsible companies often are known by which “tagline”?
A. “A green business makes more green”
B. “Do well by doing good”
C. “Do good by doing well”
D. “If we can do it, so can you”

(Chapter Opening Example) In essence, in this marketplace, companies can “do well by doing good,” as illustrated by Vancity and it’s “Make Good Money” campaign.

Blooms: Understand
Difficulty: Medium
Learning Objective: 04-01 Explain the differences between legal and ethical behaviour in marketing.
Topic: 04-01 Some of Canada’s Most Ethical and Socially Responsible Companies

4. Encana Corporation in Calgary, Alberta, has made a commitment to being socially responsible with respect to the environment. Each year they demonstrate this commitment in their ___________.
A. product
B. distribution
C. promotion
D. pricing

(Chapter Opening Example) Encana produces their sustainability report each year on their expectations and obligations to the environment, their people, and how they operate.

Blooms: Understand
Difficulty: Medium
Learning Objective: 04-01 Explain the differences between legal and ethical behaviour in marketing.
Topic: 04-01 Some of Canada’s Most Ethical and Socially Responsible Companies

5. PepsiCo Beverages Canada is recognized for their sustainable use of all of the following except:
A. Water.
B. Energy.
C. Packaging.
D. Pricing.

(Chapter Opening Example) PepsiCo has been recognized as a leader in operational efficiency in Canada. For example, they have reduced water usage by 40%.

Blooms: Understand
Difficulty: Easy
Learning Objective: 04-01 Explain the differences between legal and ethical behaviour in marketing.
Topic: 04-01 Some of Canada’s Most Ethical and Socially Responsible Companies

6. Telus believes in the health of the planet. They work to operationalize this belief across the planet and as a result have been named to the:
A. Dow Jones Sustainability North America Index.
B. David Suzuki Foundation.
C. Federal Government Committee on Global Warming.
D. Executive Committee of Green Peace.

(Chapter Opening Example) Telus has been names to the Dow Jones for all of its work in sustainability and other efforts described in the opening vignette.

Blooms: Understand
Difficulty: Hard
Learning Objective: 04-01 Explain the differences between legal and ethical behaviour in marketing.
Topic: 04-01 Some of Canada’s Most Ethical and Socially Responsible Companies

7. Several companies meet and agree to bid rigging for sealed tendered government contract work. Bid rigging is:
A. ethical but illegal.
B. unethical and illegal.
C. ethical and legal.
D. unethical but legal.

In general, what is illegal is also unethical.

Blooms: Understand
Difficulty: Medium
Learning Objective: 04-01 Explain the differences between legal and ethical behaviour in marketing.
Topic: 04-03 Ethical/Legal Framework in Marketing

8. A company uses a technique called “price gouging”. This action would normally be considered:
A. ethical but illegal.
B. unethical and illegal.
C. ethical and legal.
D. unethical but legal.

For instance, price gouging is usually not illegal but is often viewed as unethical.

Blooms: Understand
Difficulty: Medium
Learning Objective: 04-01 Explain the differences between legal and ethical behaviour in marketing.
Topic: 04-03 Ethical/Legal Framework in Marketing

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