Marketing Defined Explained Applied 2nd Edition by Michael -Test Bank
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Marketing Defined Explained Applied 2nd Edition by Michael P Levens -Test Bank
Marketing Defined, Explained, Applied, 2e (Levens)
Chapter 4 A Broader Perspective on Marketing
1) By definition, a(n) ________ is a community, nation, or group that shares common traditions, institutions, activities, and interests.
A) market
B) society
C) environment
D) marketplace
E) corporation
Answer: B
Diff: 1 Page Ref: 39
Skill: Concept
Objective: 4-1
2) According to the Organization for Economic Cooperation and Development, ________ is the largest single economy in the world.
A) China
B) India
C) the United States
D) Japan
E) Russia
Answer: C
Diff: 2 Page Ref: 39
AACSB: Dynamics of the global economy
Skill: Concept
Objective: 4-1
3) The United States is most accurately characterized as a(n) ________.
A) global society
B) emerging market
C) underdeveloped market
D) traditional culture
E) consumer society
Answer: E
Diff: 2 Page Ref: 39
AACSB: Multicultural and diversity understanding
Skill: Concept
Objective: 4-1
4) Which of the following best explains why the United States government regulates marketers’ anticompetitive behavior?
A) to ensure consumer safety
B) to ensure public safety
C) to promote the welfare of the country’s economic system
D) to control the country’s economic system
E) to achieve specific social goals
Answer: C
Diff: 3 Page Ref: 39
AACSB: Ethical understanding and reasoning abilities
Skill: Concept
Objective: 4-1
5) NGOs are groups of ________ who monitor the behavior of marketers or governments and use their influence to achieve social goals.
A) elected officials
B) appointed officials
C) public officials
D) private individuals
E) public employees
Answer: D
Diff: 1 Page Ref: 39
Skill: Concept
Objective: 4-1
6) Which of the following is defined as the shared values, beliefs, and preferences of a particular community, nation, or group?
A) culture
B) society
C) morals
D) ethics
E) reference set
Answer: A
Diff: 1 Page Ref: 40
AACSB: Multicultural and diversity understanding
Skill: Concept
Objective: 4-1
7) Which of the following is NOT a defining aspect of American culture?
A) Fate determines our destinies.
B) Time is money.
C) We gain strength through our diversity.
D) Change equals progress.
E) All people are created equal.
Answer: A
Diff: 2 Page Ref: 40
AACSB: Multicultural and diversity understanding
Skill: Concept
Objective: 4-1
8) The zeitgeist refers to which of the following?
A) how a society is currently segmented
B) what is currently happening within a culture
C) how consumers are reacting to marketing efforts
D) how marketing influences culture
E) how culture influences marketing
Answer: B
Diff: 3 Page Ref: 40
Skill: Concept
Objective: 4-1
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